Brian Crum '08 - Today marks the start of the week long immersion in the field of marketing.  Arriving at the Hilton in Carmel, I was excited to further my education in the field of marketing.  Our instructor for the immersion this week is Roland Morin ’91. He hasgraciously taken a week off work to come teach a small group of students the fundamentals of marketing, a subject that is not directly offered on the Wabash Campus.  

Class today consisted of getting acquainted with Roland and all the other guys in the group and exploring the fundamentals of marketing.  We kicked off the mornings with introductions and little stories about ourselves.  We then dove into the marketing material.  One of today’s key concepts was the 4P’s of marketing.  They are as follows:  product, price, place and promotion.  When analyzing a market, a firm or individual must always do proper research and analyze the situation utilizing the 4P’s.  Although this is not the typical spring break on the beach, the experience is off to a good start. 

This summer I will be departing for the Peace Corps sometime between the months of July-September.  I will be heading to Central or South America to engage in business development projects.  Essentially I will be spending my time setting up and helping small businesses grow.  Thus, this marketing immersion is an invaluable experience that allows me to explore yet another facet of running a business.  Therefore this atypical spring break will be a vital tool to my Peace Corps service. 

Pictured Above (from left to right): Roland Morin '91, Brian Crum '08, and Shola Ajiboye '10.